Faith Based & Family Owned

Meet Our Owners

Bryan “Tracy” Craft – Owner & Chief Operating Officer

Bryan “Tracy” Craft serves as Owner and Chief Operating Officer of Alinea Family Hospice Care in Terrell, Texas. With more than three decades of distinguished military service and leadership experience, Tracy brings a disciplined, mission-driven approach to operations, regulatory compliance, and compassionate care.

A graduate of Edgewood High School, Tracy continued his education at Tyler Junior College, earning his degree through the Air Force. In 1986, he joined the Air National Guard, and in 1989 transitioned to full-time service as an Air Reserve Technician with the United States Air Force.

Throughout his 33½-year military career, Tracy was stationed at Carswell Air Force Base, serving the United States with honor and dedication. His service included multiple deployments across Southeast Asia, Europe, and South America. In 2014, he was promoted to the prestigious rank of E-9 Chief Master Sergeant, where he oversaw and managed critical processes and procedures related to air safety and avionics operations. His leadership required exceptional attention to operational efficiency, regulatory adherence, and mission readiness—skills that now directly support his work in healthcare operations.

After retiring from the Air Force in 2018, Tracy felt called to invest his leadership experience into a more personal and community-centered mission. He developed a deep passion for hospice care and now serves as COO of Alinea Family Hospice Care, where he focuses on operational excellence while ensuring that patient dignity, family support, and compassionate service remain the heart of the organization.

Tracy believes strongly that integrity must guide every decision. He often reflects on the principle: “One must do what they are supposed to do before doing what they want to do.” In the inherently high-stress environment of hospice care, he emphasizes doing the right thing first—always treating patients, families, and staff with urgency, compassion, and empathy. Under his leadership, Alinea Family Hospice Care continues to uphold the highest standards of compliance, professionalism, and heartfelt service.

Tracy married his high school sweetheart, Shelly Craft, in 1991. A lifelong resident of East Texas, he currently resides in Edgewood, Texas. He enjoys spending time with his family, participating in church activities, playing golf, traveling, and caring for his many animals. He considers it both a privilege and a blessing to serve families during one of life’s most sacred seasons and believes hospice care provides immeasurable value, comfort, and peace.

We Have a Wealth of Knowledge & Experience to Share

Our staff has worked in hospice for over 40 years. We are pleased to provide in-service education to the community, hospital, long-term care facilities and individuals.

We Serve a Large Footprint

We proudly serve patients and families from Terrell, Rockwall, Kaufman, Forney, Athens, and Mesquite, TX, as well as communities across Dallas, Ellis, Henderson, Hunt, Collin, Gregg, Morris, Rusk, Upshur, Harrison, Kaufman, Raines, Hopkins, Navarro, Camp, Panola, Marion, Anderson, Rockwall, Smith, Wood, and Van Zandt counties.

We Will Meet Your Spiritual, Physical, & Emotional Needs

Our team is not limited to medical professionals. We provide each patient and family with the resources and personnel they need to navigate every stage of the hospice experience. This includes:

• Board Certified Physicians
  Our Physicians coordinate with each patient’s personal physician for treatment management. They will prescribe needed medications and therapies directed to relieve suffering and manage other symptoms of the illness.
• Music Therapists
  Through every stage of life, music can provide us with comfort and joy. Our music therapists use music as a way to complement our existing services, provide stress relief for both caregivers and patients, and to help with symptom management.
• Massage Therapists
  Touch is a universal language and provides a number of benefits to hospice patients. Through our massage therapy services, we can help relieve pain, anxiety, nausea, stress, and other conditions. We believe massage therapy provides our patients with a healing presence and can help them achieve a sense of peace and calm in their body.
• Licensed Nurses
  Our devoted team is available at all times, 24 hours a day, 365 days a year, and are all highly experienced in managing patient comfort. Our nursing staff assess the patient frequently, work tirelessly to stay ahead of pain management and difficult symptoms as well as helping family members provide the necessary support.